I’ll make this quick.
I’m the content guru you’ve been sniffing for.
Tell your humans to comb through the rest.
Last Known Photos:
OFFICIAL STATEMENT (aka. “Cover Letter”)
If you’re reading this it means I have been discovered. Consider this my full confession, and reward Daisy accordingly.
Assuming you have at least a cursory knowledge of my education and background by now, I won’t waste any time here checking boxes or touting grad school. Instead I want to unpack some relevant skills and personal qualities that I believe fit your description.
You reference the “ability for self-direction and strategic thinking” in describing what your Content Marketer should bring to VIEO. Instead of claiming these traits like most applicants, I’ve unpacked a couple portfolio items to show you. Hard evidence is always a great way to do some quick vetting in the hiring process.
You’re also looking for someone who can “transform the boring,” but still care about the data . If there’s one thing I believe about copy, it’s what I call “distillation”—processing all the various ingredients from your client, running that through the context of the market (or culture), and producing an influential message. The idea is to distill those thoughts into their most potent form, then test the message. Optimization is key to content maintenance.
By now you see the shared foundation on which we create content. VIEO’s existing work shows me you value quality, human-oriented messaging, and that messaging tells me you have a vested interest in your clients’ success. I believe that shared, creative underpinning will allow me to hit the ground running in Knoxville, which is exactly what I’m looking to do.
While I’m certain you’ll find other candidates who meet the practical requirements for this job, Im offering a common philosophy and (what I’m convinced will be) the perfect culture fit.
If my portfolio meets your standards, I’d love the opportunity to prove the rest in person.
BS/BA degree from an accredited college or university required, preferably in a related field
3+ years professional writing experience such as in journalism, publishing, copywriting, or marketing communications
I well exceed this requirement, and have the portfolio to prove it.
Experience writing for the web
HubSpot Inbound Marketing Certification preferred (free to take)
I work in Hubspot every single day. While I don’t have this particular certification, it’s an easy ask, and I’m happy to do it.
Google Analytics certification a plus
This is another qualification I’m happy to meet, but don’t currently have in hand.
Track record in working with senior marketing executives of Fortune 1000 companies, including Valvoline, VF Corp, The Home Depot, and more
Accomplished client-facing pitching, persuasion, and presentation skills
Conscientious ethic with an approachable personality. I love joining the hive mind to collectively address a problem, then splitting into individual competencies to produce the work.
A sense of humor that helps establish rapport with coworkers and clients alike
Ability to work independently in support of the company's larger goals
LET'S NOT BE COY...
If you've read this far, you're likely interested.
An interview would certainly be worth your time, and I believe in making an impression.
So what are you waiting for? Email me. Call me. Send me a Snap. Whatever you do, let's talk. There's work to do.